We know that menstruation is not just a period on the calendar, but a fundamental part of what makes us amazing. That’s why Norm. was born from the belief that every woman deserves to feel sexy, free, and completely comfortable, regardless of the phase of her menstrual cycle.

We wanted to design menstrual underwear that was more than just absorbent underwear; that it would be a celebration of femininity, a gentle hug on the most challenging days, a wink at our confidence. And that’s what we’ve done over the last two and a half years. We designed, molded, tested, remolded and retested, washed, corrected, and remolded until... we succeeded! Each piece was meticulously crafted to ensure safety and freedom of movement, but also femininity and confidence.

The most challenging part? Doing all this while choosing the most beautiful and comfortable fabrics, with the least possible environmental footprint. We take pride in using almost exclusively renewable (and organic) and recycled fabrics. And everything (without exception - from the fabric to the elastic, including the lace) from surplus stock of national factories.

Join us on the journey to normalize menstruation, celebrate the diversity of the female body, and free ourselves from outdated stigmas. Because we believe that menstruation should not be a burden, but a monthly celebration of our strength, beauty, and authenticity.