We know that menstruation is not just a period on the calendar, but rather a fundamental part of what makes us incredible. That's why Norm. was born from the belief that every woman deserves to feel sexy, free, and totally comfortable, regardless of the phase of her menstrual cycle.

We wanted to design menstrual underwear that was more than just absorbent underwear; we wanted it to be a celebration of femininity, a gentle embrace on the most challenging days, a nod to our confidence. And that's what we've been doing for the past two and a half years. We've designed, modeled, tested, re-modeled, and re-tested, washed, corrected, and re-modeled until... we made it! Each piece has been meticulously designed to ensure safety and freedom of movement, but also femininity and confidence.

The most challenging part? Doing all of this by choosing the most beautiful and comfortable fabrics with the smallest environmental footprint possible. We pride ourselves on using almost exclusively renewable (and organic) and recycled fabrics. And everything (without exception - from fabric to elastic to lace) from surplus stock from national factories.

Join us on the journey to normalize menstruation, celebrate the diversity of the female body, and break free from outdated stigmas. Because we believe that menstruation should not be a burden but a monthly celebration of our strength, beauty, and authenticity.