Normalize your period.

At Norm., we know that no two bodies are the same — and that every one of them deserves (and should) be celebrated 🎉

We’re here to accompany every woman, in her individuality, through all stages of life:
from the first period to pregnancy, from postpartum to breastfeeding, and even through those little urinary leaks.

✨ Celebrate with us the beauty of being a woman.

  • Sustainability

    Renewable and recycled materials, sourced from European countries and produced in Portugal.

  • Free exchanges

    Having trouble finding the right size? We offer free exchanges.

  • Shipping within 24 hours

    Because we know that sometimes our menstrual cycle likes to surprise us.

  • Always available

    We’re always available on WhatsApp at +351 934 998 512.

Rooted in You

Drop II

Rooted in You is a special edition that celebrates feminine essence — the roots that ground us and the phases that transform us.
Produced in Portugal with deadstock lace from local factories, this limited edition gives new life to existing materials, transforming surplus fabrics into exclusive pieces that unite comfort, beauty, and environmental consciousness.
A special drop — there will be no restock.

Nourish from within

Drop I

Nourish from Within is a limited edition made with lace sourced from unused factory stock (deadstock).
A lingerie set designed to be worn every day of the year, through every stage of life.

The Sara menstrual panties offer absorption equivalent to up to three tampons, while the Daily panties replace pantyliners and provide comfort on all the other days.

And the bra? Wire-free, with removable cups and compatible with breastfeeding thanks to our reusable nursing pads — so you can live many stories, always with the same comfort.

Our classic models

5 styles, the same comfort

Menstrual panties in different cuts — classic, low-rise, high-waist, high-leg, and boyshort — designed to adapt to different bodies and styles.

Made with lyocell, organic cotton, and recycled lace, they combine comfort, elegance, and sustainability.

They offer protection equivalent to 2 to 3 tampons, with a waterproof layer to prevent leaks.

Produced in Portugal using reused materials and advanced absorbent technology, they’re suitable for different flows, from the beginning to the end of your cycle.

Quick view
Antónia Menstrual Underwear - Briefs
Regular price
From €42,42
Regular price
€49,90
Sale price
From €42,42
Quick view
Barbara Menstrual Underwear - Low Waist
Regular price
€27,97 €32,90
Regular price
€0,00
Sale price
€27,97 €32,90
Quick view
Helena Menstrual Underwear - Basic
Regular price
From €25,42
Regular price
€29,90
Sale price
From €25,42
Quick view
Carmo Menstrual Underwear - High Waist
Regular price
From €29,67
Regular price
€34,90
Sale price
From €29,67
Quick view
Letícia Menstrual Underwear - Bar
Regular price
From €30,52
Regular price
€35,90
Sale price
From €30,52
Cuecas Menstruais Antónia - Culote - Norm Period Cuecas Menstruais Antónia - Culote - Norm Period
Antónia Menstrual Underwear - Briefs
Antónia Menstrual Underwear - Briefs
Regular price
From €42,42
Regular price
€49,90
Sale price
From €42,42

22 total reviews

Cuecas Menstruais Bárbara - Cintura Baixa - Norm Period Cuecas Menstruais Bárbara - Cintura Baixa - Norm Period
Barbara Menstrual Underwear - Low Waist
Barbara Menstrual Underwear - Low Waist
Regular price
€27,97 €32,90
Regular price
€0,00
Sale price
€27,97 €32,90

254 total reviews

Kit "Primeira Menstruação" - Norm Period Kit "Primeira Menstruação" - Norm Period
Helena Menstrual Underwear - Basic
Helena Menstrual Underwear - Basic
Regular price
From €25,42
Regular price
€29,90
Sale price
From €25,42

148 total reviews

Cuecas Menstruais Carmo - Cintura Alta - Norm Period Cuecas Menstruais Carmo - Cintura Alta - Norm Period
Carmo Menstrual Underwear - High Waist
Carmo Menstrual Underwear - High Waist
Regular price
From €29,67
Regular price
€34,90
Sale price
From €29,67

169 total reviews

Cuecas Menstruais Letícia - Barra - Norm Period Cuecas Menstruais Letícia - Barra - Norm Period
Letícia Menstrual Underwear - Bar
Letícia Menstrual Underwear - Bar
Regular price
From €30,52
Regular price
€35,90
Sale price
From €30,52

50 total reviews

Buy in packs and save

At NORM, we don’t want you to miss out on anything.
That’s why the more you buy, the more you save.

Buy 3 pieces → get 10% off
Buy 5 or more → get 15% off, automatically applied at checkout.

And if you buy the complete bikini, you’ll get €10 off each additional bikini panty — because we want you to always feel at ease with a plan B.

(Don’t tell anyone...)

But you can team up with your friends and shop together — the sizes don’t all have to be the same. 😏

  • 3 pieces = 10% off

    When you buy 3 menstrual pieces (panties or swimwear), you’ll receive anautomatic 10% discount. Mix and match your way.

  • 5 pieces = 15% off

    If you choose5 or more menstrual pieces, your discount increases to15%. More protection, more freedom, less cost.

  • -10 € on additional bikini panties

    When you buy the menstrual bikini (top + bottom), you’ll get €10 off each additional bikini panty.

Sustainability

🌍 Every piece makes a difference

By choosing Norm., you’re reducing your environmental impact and helping to normalize menstruation.

  • 🚯 Disposable Products Avoided

    With each pair of Norm. panties, you’re preventing the use of 360 disposable products.

  • 🌍 CO₂e Prevented

    With each pair of Norm. panties, you’re avoiding the release of 2.16 kg of CO₂e into the atmosphere.

  • ♻️ Plastic Diverted

    With each pair of Norm.panties, you’re diverting 1.26 kg of plastic from waste.